PR — A Persuasive Industry?

Trevor Morris and Simon Goldsworthy

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2008
ISBN: 978-0-230-59485-2
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Chapters in this book:

Ch Chapter 1 The allure of PR

Trevor Morris and Simon Goldsworthy

Ch Chapter 10 Internal communications

Trevor Morris and Simon Goldsworthy

Ch Chapter 11 PR and academia

Trevor Morris and Simon Goldsworthy

Ch Chapter 12 Lobbying, public affairs, politics, and government PR

Trevor Morris and Simon Goldsworthy

Ch Chapter 13 Does PR work and is it good for us?

Trevor Morris and Simon Goldsworthy

Ch Chapter 14 The future of PR

Trevor Morris and Simon Goldsworthy

Ch Chapter 15 In defence of PR

Trevor Morris and Simon Goldsworthy

Ch Chapter 2 Girls, gurus, gays, and diversity

Trevor Morris and Simon Goldsworthy

Ch Chapter 3 PR and the media

Trevor Morris and Simon Goldsworthy

Ch Chapter 4 The lying game

Trevor Morris and Simon Goldsworthy

Ch Chapter 5 Portrait of an industry

Trevor Morris and Simon Goldsworthy

Ch Chapter 6 The people in PR

Trevor Morris and Simon Goldsworthy

Ch Chapter 7 From PR to propaganda

Trevor Morris and Simon Goldsworthy

Ch Chapter 8 Professional, but never a profession

Trevor Morris and Simon Goldsworthy

Ch Chapter 9 PR in the not-for-profit sector

Trevor Morris and Simon Goldsworthy

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DOI: 10.1057/9780230594852

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