PR and academia

Trevor Morris and Simon Goldsworthy

Chapter Chapter 11 in PR — A Persuasive Industry?, 2008, pp 137-144 from Palgrave Macmillan

Abstract: Abstract It is quite possible that you know someone who has studied PR or is destined to do so. PR courses are sprouting in universities and colleges in many parts of the world. Once PR practitioners, if they had received any higher education at all, could have studied any subject. Anecdotal evidence suggests liberal arts disciplines were most common. Today, although PR graduates by no means have a stranglehold on the industry, increasing numbers of entrants have a PR qualification at undergraduate or postgraduate level. In most parts of the world this is a recent phenomenon, although the self-styled “Father of PR,” Edward Bernays, taught PR in New York in the 1920s.1 Some courses shun the term PR (the authors teach at the Sorbonne, where the term “relations publiques” was dropped some years ago as it sounded too superficial).

Keywords: Practical Skill; Gated Community; Media Relation; Strategic Management Tool; Lead Business School (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59485-2_11

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DOI: 10.1007/978-0-230-59485-2_11

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