PR and the media

Trevor Morris and Simon Goldsworthy

Chapter Chapter 3 in PR — A Persuasive Industry?, 2008, pp 23-47 from Palgrave Macmillan

Abstract: Abstract The Public Relations industry in part owes its origins a century ago to the need US corporations felt to defend themselves against the increasingly strident mass media of the day, the muckrakers of the Yellow Press, the mass circulation newspapers of the United States. At the time big business was inarticulate and on the defensive, good at making money but seldom effective at engaging with public opinion.2

Keywords: News Story; Media Outlet; Press Conference; News Organization; Investigative Journalism (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59485-2_3

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DOI: 10.1007/978-0-230-59485-2_3

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