In defence of PR

Trevor Morris and Simon Goldsworthy

Chapter Chapter 15 in PR — A Persuasive Industry?, 2008, pp 183-186 from Palgrave Macmillan

Abstract: Abstract Throughout this book we have pointed to a range of problems that beset the PR industry. Many of the wounds are self-inflicted and therefore needless. PR for PR — the one area where the industry is in undoubted control of the purpose and not just the message — has not been a triumph. Before we are accused of being negative we want to make a stalwart defense of public relations (or whatever it chooses to call itself now or in the future!).

Keywords: Corporate Social Responsibility; Public Relation; Conspiracy Theorist; Consumer Society; Moral Compass (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1007/978-0-230-59485-2_15

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