From PR to propaganda

Trevor Morris and Simon Goldsworthy

Chapter Chapter 7 in PR — A Persuasive Industry?, 2008, pp 97-111 from Palgrave Macmillan

Abstract: Abstract We have jettisoned tradition and left the issue of definitions to Chapter 7. It is because we are confident that anyone, from members of the public to the most senior and experienced practitioner, understands what is meant by the term PR or public relations — at least in general or colloquial terms. But people have much more difficulty agreeing on a precise definition. Indeed, there are estimated to be more than 500 definitions of PR,1 and the fact that so many people have felt the need to try so hard to define it is telling.

Keywords: Public Relation; Mutual Understanding; Media Relation; Command Economy; Colloquial Term (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1007/978-0-230-59485-2_7

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