 Internal communicationsTrevor Morris and Simon Goldsworthy Chapter Chapter 10 in PR — A Persuasive Industry?, 2008, pp 129-135 from Palgrave Macmillan Abstract: Abstract You may not have given it much thought, but if you have worked in a modern organization of any size you will have encountered internal communications. It may be as simple as a staff newsletter, an intranet site, or internal emails. It may involve direct personal contact — speeches, meetings, and training sessions. It may not be about words at all, but be expressed through office furniture, corporate uniforms and dress regulations, art, music or muzak, even the architecture and décor of the organization’s buildings. The list is endless and covers every interface between individuals and their employers. Organizations have always practiced employee communications, just as they have always, often unwittingly, practiced some form of PR. What is different today is that internal communications has increasingly become something which is planned and deliberate and involves the work of specialist staff (rather like PR itself). Indeed some argue that it will account for a growing share of what the PR industry does. Keywords: Internal Communication; Creative Industry; Specialist Staff; Major Corporation; Employer Brand (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59485-2_10 Ordering information: This item can be ordered from DOI: 10.1007/978-0-230-59485-2_10 Access Statistics for this chapter More chapters in Palgrave Macmillan Books from Palgrave Macmillan |
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