Does PR work and is it good for us?

Trevor Morris and Simon Goldsworthy

Chapter Chapter 13 in PR — A Persuasive Industry?, 2008, pp 161-174 from Palgrave Macmillan

Abstract: Abstract Society demonstrably wants PR. More and more money is being spent on PR services. Businesses and politicians, charities, NGOs, educational organizations, and even churches and other religious bodies — all pour resources into PR. But does PR always work and is it always good for us? There are plenty of critics who see PR as a negative force in society: distorting markets, privileging the rich and powerful, encouraging mindless consumerism, and promoting a celebrity-fixated dumbing down of culture. Having earlier examined the political impact of PR, this chapter looks at the effectiveness and impact of PR in the economic and social fields.

Keywords: Press Coverage; Sales Promotion; Persuasive Communication; Religious Body; Communication Discipline (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1007/978-0-230-59485-2_13

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