What is a company’s mission?

Pablo Cardona and Carlos Rey

Chapter 5 in Management by Missions, 2008, pp 66-84 from Palgrave Macmillan

Abstract: Abstract The concept of mission has been current in the world of business for more than half a century. In 1943, R.W. Johnson wrote the Johnson & Johnson (J&J) “Credo,” which has survived to this day. A similar exercise was carried out in 1962 by Tom Watson, son of the founder of IBM, when he wrote the company’s “Basic Beliefs.”

Keywords: Family Firm; Mission Statement; Corporate Culture; Basic Belief; Good Corporate Governance (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59894-2_5

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DOI: 10.1057/9780230598942_5

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