What is a New Product?

Toyohiro Kono and Leonard Lynn

Chapter 1 in Strategic New Product Development for the Global Economy, 2007, pp 1-18 from Palgrave Macmillan

Abstract: Abstract In this book we define a “new product” as a product that is new to the company. If the product is simply an improved version of a product the company already has on the market, it’s not a new product for our purposes. On the other hand, if a product is new to the company, even though other companies already make it, we count it as a new product. Such products may not be new to the world, but they are crucial to the success of the company, and developing them is no simple matter.

Keywords: Product Development; Global Economy; Corporate Performance; Conjoint Analysis; Cellular Telephone (search for similar items in EconPapers)
Date: 2007
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DOI: 10.1057/9780230599383_1

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