Strategic New Product Development for the Global Economy

Toyohiro Kono and Leonard Lynn

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2007
ISBN: 978-0-230-59938-3
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Chapters in this book:

Ch 1 What is a New Product?

Toyohiro Kono and Leonard Lynn

Ch 2 Why New Products Fail

Toyohiro Kono and Leonard Lynn

Ch 3 New Product Development Processes

Toyohiro Kono and Leonard Lynn

Ch 4 The Globalization of New Product Development

Toyohiro Kono and Leonard Lynn

Ch 5 Creating a New Product Concept

Toyohiro Kono and Leonard Lynn

Ch 6 Organizing for Effective New Product Development

Toyohiro Kono and Leonard Lynn

Ch 7 Creativity in Research Organizations

Toyohiro Kono and Leonard Lynn

Ch 8 Evaluating New Products During the Development Process

Toyohiro Kono and Leonard Lynn

Ch 9 Launching a New Product

Toyohiro Kono and Leonard Lynn

Ch 10 Stopping an NPD Process and Changing Product Mixes

Toyohiro Kono and Leonard Lynn

Ch 11 Recent Trends

Toyohiro Kono and Leonard Lynn

Ch 12 Success Factors in New Product Development

Toyohiro Kono and Leonard Lynn

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DOI: 10.1057/9780230599383

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