Evaluating New Products During the Development Process

Toyohiro Kono and Leonard Lynn

Chapter 8 in Strategic New Product Development for the Global Economy, 2007, pp 155-170 from Palgrave Macmillan

Abstract: Abstract So far we have looked at the various stages of the NPD process, why the process sometimes fails, and how organizations can be structured to increase the chance of success. In this chapter we will look at how new products can be evaluated during the various stages of the NPD process.

Keywords: Global Economy; Quality Function Deployment; Product Development Process; Golf Ball; Sales Channel (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59938-3_8

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DOI: 10.1057/9780230599383_8

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