Recent Trends

Toyohiro Kono and Leonard Lynn

Chapter 11 in Strategic New Product Development for the Global Economy, 2007, pp 202-223 from Palgrave Macmillan

Abstract: Abstract In Chapter 1 we described how current trends mean that successful NPD in today’s environment requires companies to have more creative R&D organizations, use information technology (IT) more extensively, develop new products more quickly, base NPD on core competencies, develop products for global markets, ensure that their product mixes are in line with corporate strategies, and develop environmentally friendly products. We have already discussed creativity in R&D organizations (Chapter 7), core competency-based NPD (Chapter 6), developing products for global markets (Chapter 4), and the strategic restructuring of product mixes (Chapter 10). We also touched on ways to speed the NPD process in Chapter 3. In this chapter we will further discuss the need for faster development. Then we will take up the use of IT in NPD, and the development of environmentally friendly products.

Keywords: Life Cycle Assessment; Social Responsibility; Product Development; Electric Motor; Global Economy (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59938-3_11

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DOI: 10.1057/9780230599383_11

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