A meeting of minds

Philip J. Kitchen

Chapter Chapter 11 in The Future of Marketing, 2003, pp 173-179 from Palgrave Macmillan

Abstract: Abstract In the first chapter I promised readers that I ‘would get out of the way’ so that the contributors could ‘speak for themselves’. Chapter 10 was an attempt to draw the strands together to provide an overview or synopsis of each chapter. Now, of course, it is my turn to make a few brief concluding comments which I hope will find resonance in the minds of readers. These comments are centred on just two questions. 1 Does marketing have a future? 2 Upon what criteria does that future depend?

Keywords: Corporate Entity; Senior Management Team; Strategic Business Unit; Promotional Expenditure; Extinction Mode (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59985-7_11

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DOI: 10.1057/9780230599857_11

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