The Future of Marketing

Edited by Philip J. Kitchen ()

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2003
ISBN: 978-0-230-59985-7
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Chapters in this book:

Ch Chapter 1 Editorial stance on the future of marketing: critical 21st-century perspectives

Philip J. Kitchen

Ch Chapter 10 Drawing the strands together

Philip J. Kitchen

Ch Chapter 11 A meeting of minds

Philip J. Kitchen

Ch Chapter 2 Redesigning marketing to fit a different marketplace

Don E. Schultz

Ch Chapter 3 Rethinking the value concept in marketing

W. Fred Raaij and Theo Poiesz

Ch Chapter 4 Knowledge transfer through marketing textbooks: the Howard and Sheth buyer behaviour typology as a case in point

Walter Waterschoot and Els Gilbrecht

Ch Chapter 5 Professionalism in marketing: an oxymoron?

Michael Thomas

Ch Chapter 6 How clients can improve their advertising by improving their decision-making

John Philip Jones

Ch Chapter 7 Corporate branding: the marketing perspective

Cees Riel and Guido Berens

Ch Chapter 8 Let’s do the time warp again: a marketing manifesto for retro revolutionaries

Stephen Brown

Ch Chapter 9 The future of marketing

Jagdish N. Sheth and Rajendra S. Sisodia

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-59985-7

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DOI: 10.1057/9780230599857

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