Let’s do the time warp again: a marketing manifesto for retro revolutionaries

Stephen Brown

Chapter Chapter 8 in The Future of Marketing, 2003, pp 125-139 from Palgrave Macmillan

Abstract: Abstract A spectre is stalking marketing: the spectre of consumerism. All the powers of old marketing have entered into a holy alliance to exorcise this spectre: Kotier & Levitt, Grönroos & Gummesson, Procter & Gamble, Bang & Olufsen. But they are wasting their time. Consumers have had enough, more than enough. The anti-capitalist protests in Seattle and elsewhere; the boycotts of Nike and the Gap; the attacks on McDonald’s and Starbucks; the best-selling status of ban-branding tracts such as No Logo; the egregious enormity of the Enron imbroglio; the dot.com meltdown that did for day-traders worldwide; and the rise of the Adbusting Angry Brigade, who expropriate marketing messages for hate-marketing ends, all attest to the power of the consumer counter-revolution (e.g., Cockburn, St Clair and Sekula, 2000; Frank, 2000; Klein, 2000; Monbiot, 2000; Bircham and Charlton, 2001; Bové and Dufour, 2001; Hertz, 2001).

Keywords: Product Life Cycle; Brand Community; Trade Character; Mail Order Catalogue; David Letterman (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59985-7_8

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DOI: 10.1057/9780230599857_8

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