What is Competitive Identity?

Simon Anholt

Chapter Chapter 1 in Competitive Identity, 2007, pp 1-23 from Palgrave Macmillan

Abstract: Abstract Today, the world is one market. The rapid advance of globalization means that every country, every city and every region must compete with every other for its share of the world’s consumers, tourists, investors, students, entrepreneurs, international sporting and cultural events, and for the attention and respect of the international media, of other governments, and the people of other countries.

Keywords: Brand Equity; Brand Image; Origin Effect; Brand Management; Brand Identity (search for similar items in EconPapers)
Date: 2007
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DOI: 10.1057/9780230627727_1

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