Competitive Identity

Simon Anholt

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2007
ISBN: 978-0-230-62772-7
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Chapters in this book:

Ch Chapter 1 What is Competitive Identity?

Simon Anholt

Ch Chapter 2 The Theory of Competitive Identity

Simon Anholt

Ch Chapter 3 Understanding National Image

Simon Anholt

Ch Chapter 4 Planning for Competitive Identity

Simon Anholt

Ch Chapter 5 Implementing Competitive Identity

Simon Anholt

Ch Chapter 6 Competitive Identity and Development

Simon Anholt

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-62772-7

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DOI: 10.1057/9780230627727

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