The Theory of Competitive Identity

Simon Anholt

Chapter Chapter 2 in Competitive Identity, 2007, pp 25-42 from Palgrave Macmillan

Abstract: Abstract Most countries communicate with the rest of the world, and so deliberately or accidentally create their reputation through six natural channels.

Keywords: Foreign Direct Investment; Brand Equity; Brand Management; Virtuous Circle; Brand Strategy (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-62772-7_2

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DOI: 10.1057/9780230627727_2

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