Public Consultation and Communications Techniques

Tom Curtin

Chapter 11 in Managing Green Issues, 2007, pp 121-133 from Palgrave Macmillan

Abstract: Abstract At some stage or other, every project has to go public — there will have to be widespread consultations. However, the method for undertaking this too often relies only on classical marketing tools.

Keywords: Public Relation; Contentious Issue; Communication Technique; Public Consultation; Marketing Campaign (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-80085-4_11

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DOI: 10.1057/9780230800854_11

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