Dealing with the Media

Tom Curtin

Chapter 15 in Managing Green Issues, 2007, pp 173-190 from Palgrave Macmillan

Abstract: Abstract Green is a good story and the media like the underdog. Journalists often see themselves as consumer champions so empathize with the green groups. But more important, green groups can deliver a good “shock horror story.” Their real power is the power to accuse and highlight — their focus is entertainment first, information second. Politicians like and hate the media — they speak the same basic language.

Keywords: Press Release; Chief Executive; Public Meeting; Investment Program; Media Relation (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-80085-4_15

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DOI: 10.1057/9780230800854_15

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