Strategic Options

Dick Stroud

Chapter 9 in Internet Strategies, 1998, pp 242-263 from Palgrave Macmillan

Abstract: Abstract This chapter starts by discussing the ways in which organisations have utilised the WWW as a part of their business strategy. At the present stage of Internet development the structure of a company’s sites provides the most visible insight into their approach and their level of commitment to adopting it as a part of their business strategy. There are no universally defined categories of WWW site but it is possible to divide them into three distinct groups and to list their identifying features. The site structure will also give an indication of the clarity of vision that managers have brought to using the new technology and whether or not they are implementing a targeted Internet strategy.

Keywords: Business Unit; Marketing Communication; Minimum Presence; Internet Development; Core Common Standard (search for similar items in EconPapers)
Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-333-98147-4_9

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DOI: 10.1057/9780333981474_9

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