Internet Strategies

Dick Stroud

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 1998
ISBN: 978-0-333-98147-4
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Chapters in this book:

Ch 1 What is the Internet?

Dick Stroud

Ch 2 The Business Drivers of the Internet

Dick Stroud

Ch 3 Who is Using the Internet?

Dick Stroud

Ch 4 The Impact of the Internet on Business Processes

Dick Stroud

Ch 5 The Marketing Process

Dick Stroud

Ch 6 The Impact on the Sales Channel and Customer Support

Dick Stroud

Ch 7 Creating Strategic Change

Dick Stroud

Ch 8 Why Managers’ Attitudes Must Adapt

Dick Stroud

Ch 9 Strategic Options

Dick Stroud

Ch 10 Management Issues

Dick Stroud

Ch 11 The Essential Ingredients for Success

Dick Stroud

Ch 12 Subsequent Developments

Dick Stroud

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DOI: 10.1057/9780333981474

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