Coca-Cola’s Long Courtship of COFCO

Lub Bun Chong
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Lub Bun Chong: C Consultancy Limited

Chapter 4 in Managing a Chinese Partner, 2013, pp 123-163 from Palgrave Macmillan

Abstract: Abstract Of American origin, Coca-Cola started in 1886 with sales of just nine glasses of Coca-Cola per day, and grew to become the world’s biggest beverage company with over 500 brands and selling 1.8 billion servings per day. Coca-Cola recorded sales of US$48 billion for the year ended 31 December 2012.

Keywords: Joint Venture; Carbonate Beverage; Flour Milling; Unit Case; China Food (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-00582-3_4

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DOI: 10.1057/9781137005823_4

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