Managing a Chinese Partner

Lub Bun Chong
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Lub Bun Chong: C Consultancy Limited

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2013
ISBN: 978-1-137-00582-3
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Chapters in this book:

Ch 1 The Case for Laying the Cornerstones

Lub Bun Chong

Ch 2 Danone’s Bitter Split-Up with Hangzhou Wahaha

Lub Bun Chong

Ch 3 Nestlé’s Nurturing Care of Totole

Lub Bun Chong

Ch 4 Coca-Cola’s Long Courtship of COFCO

Lub Bun Chong

Ch 5 SABMiller’s Leap of Faith with China Resources

Lub Bun Chong

Ch 6 Lonely Journey of an Ice Cream Peddler in China

Lub Bun Chong

Ch 7 Catering to Every Palate in China (… almost)

Lub Bun Chong

Ch 8 Three Steps to Laying the Cornerstones

Lub Bun Chong

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-00582-3

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DOI: 10.1057/9781137005823

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