Three Steps to Laying the Cornerstones

Lub Bun Chong
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Lub Bun Chong: C Consultancy Limited

Chapter 8 in Managing a Chinese Partner, 2013, pp 214-219 from Palgrave Macmillan

Abstract: Abstract Many foreign companies think that they manage their Chinese partners, but it’s often a different picture on the ground in China. This chapter proposes a “Build in Three Steps” approach — namely, strategic mindset, strategic objective and added value, and corporate resources and commitment — for a more effective management of Chinese partners.

Keywords: Joint Venture; Foreign Company; Strategic Objective; Corporate Resource; China Food (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-00582-3_8

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DOI: 10.1057/9781137005823_8

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