Introduction

Marie-Claude Sicard

A chapter in Brand Revolution, 2013, pp 1-12 from Palgrave Macmillan

Abstract: Abstract What’s new? Shakespeare. No, don’t run away! I’m going to show you that without reading a single line of the Bard, his work has something to teach us even about a subject as trivial as commercial brands.

Keywords: Communication Theory; Commercial Brand; Visual Identity; Brand Identity; Grass Snake (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-01949-3_1

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DOI: 10.1057/9781137019493_1

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