Brand Revolution

Marie-Claude Sicard

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2013
ISBN: 978-1-137-01949-3
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Chapters in this book:

Introduction

Marie-Claude Sicard

A Paradoxical Success Story

Marie-Claude Sicard

What’s the State of Affairs Today?

Marie-Claude Sicard

Redefining Brand Identity

Marie-Claude Sicard

The Fingerprint Method Concept

Marie-Claude Sicard

The Fingerprint Method: The Seven Poles

Marie-Claude Sicard

Conclusion

Marie-Claude Sicard

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-01949-3

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DOI: 10.1057/9781137019493

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