Conclusion

Marie-Claude Sicard

A chapter in Brand Revolution, 2013, pp 151-155 from Palgrave Macmillan

Abstract: Abstract Finally, and to get back to the question that many think is the most important one: what is brand identity’s purpose?

Keywords: Solid Core; Strong Identity; Brand Identity; Relational Marketing; Traditional Family Structure (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-01949-3_7

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DOI: 10.1057/9781137019493_7

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