The Fingerprint Method Concept

Marie-Claude Sicard

Chapter Chapter 4 in Brand Revolution, 2013, pp 69-80 from Palgrave Macmillan

Abstract: Abstract Once the founding principles of brand identity have been redefined, it remains to put forward an analytical method that makes it possible to both identify brand identity and to manage it with the help of a simple, clear diagram: the Fingerprint Method, which was conceived to follow the creation and the evolution of the mental imprints or impressions left by brands in the public’s mind.

Keywords: Communication Theory; Shelf Space; Parking Spot; Brand Identity; Mass Mailing (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-01949-3_5

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DOI: 10.1057/9781137019493_5

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