Possible Meanings of the Four Lines

Gérald Mazzalovo

Chapter 9 in Brand Aesthetics, 2012, pp 141-167 from Palgrave Macmillan

Abstract: Abstract The initial purpose of the formalization of the SINC© square is to structure the four basic lines which have just been introduced and to assert their analytical exhaustiveness. It serves primarily as the initial phase of the development of the meanings and sensitive implications carried by each of the lines in comparison with the other three. The understanding of the meanings and sensitive implications of the four lines is essential, although not sufficient, for brand designers and communicators to ensure the effectiveness of their work with respect to the three ends of any aesthetic treatment, as introduced in Chapter 5.

Keywords: Obtuse Angle; Symbolic Meaning; Linear Expression; Crystalline Style; Plastic Element (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1057/9781137025609_10

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