Brand Aesthetics

Gérald Mazzalovo

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2012
ISBN: 978-1-137-02560-9
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Chapters in this book:

Introduction

Gérald Mazzalovo

Brand Aesthetics: An Oxymoron?

Gérald Mazzalovo

The Relevance of the Concept

Gérald Mazzalovo

Historical Foundations: From Experimental Aesthetics to Postmodernism

Gérald Mazzalovo

Brand Identity

Gérald Mazzalovo

The Chain of Brand Aesthetics

Gérald Mazzalovo

Lines and Forms

Gérald Mazzalovo

The Relevance of Lines in Brand Aesthetic Management

Gérald Mazzalovo

The Semiotic Square of Linearity

Gérald Mazzalovo

Possible Meanings of the Four Lines

Gérald Mazzalovo

Managerial Applications of the SINC© Square

Gérald Mazzalovo

Consumers’ Preferences for the Four Lines

Gérald Mazzalovo

Conclusions

Gérald Mazzalovo

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-02560-9

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DOI: 10.1057/9781137025609

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