Managerial Applications of the SINC© Square

Gérald Mazzalovo

Chapter 10 in Brand Aesthetics, 2012, pp 168-182 from Palgrave Macmillan

Abstract: Abstract Given the complexity of the multiple meanings that lines generate and that the SINC© square helps structure, it becomes necessary to demonstrate the uses it is possible to draw from these results.

Keywords: Managerial Application; Angular Shape; Functional Purpose; Organic Line; White Frame (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-02560-9_11

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DOI: 10.1057/9781137025609_11

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