Conclusions

Gérald Mazzalovo

A chapter in Brand Aesthetics, 2012, pp 206-210 from Palgrave Macmillan

Abstract: Abstract This investigation in the field of brand aesthetics, through both theoretical and practical considerations, essentially follows utilitarian purposes: to provide brand leaders with the means to better manage their brands, understand their nature as well as the behaviour of consumers, in order to be more competitive.

Keywords: Creative Expression; Aesthetic Preference; Brand Identity; Plastic Element; Aesthetic Treatment (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-02560-9_13

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DOI: 10.1057/9781137025609_13

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