The Relevance of Lines in Brand Aesthetic Management

Gérald Mazzalovo

Chapter 7 in Brand Aesthetics, 2012, pp 108-122 from Palgrave Macmillan

Abstract: Abstract The choice of certain lines governs much of the aesthetic expression of brands. They are important components of their discourses and may even be the main subject of their advertising, as in the case of Pininfarina which developed the theme of the ‘Pininfarina line’ (la linea Pininfarina) in all of its advertising campaigns from 1968 until 1990.

Keywords: Advertising Campaign; Aesthetic Aspect; Organic Line; Aesthetic Appreciation; Linear Treatment (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-02560-9_8

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DOI: 10.1057/9781137025609_8

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