The Rise of Indian Luxury Brands

Ashok Som and Sushanta Das

Chapter 15 in The Luxury Market in India, 2012, pp 188-202 from Palgrave Macmillan

Abstract: Abstract The four BRIC countries (Brazil, Russia, India and China), account for approximately 18–22 per cent of the world’s luxury market. The luxury market is growing at a rate of 20–30 per cent annually in these countries, and it is estimated that they will comprise approximately 36 per cent of the global luxury market by 2015, boasting also the largest base of luxury consumers.

Keywords: BRIC Country; Luxury Consumption; Global Stage; Luxury Brand; Brand Identity (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-26416-9_16

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DOI: 10.1057/9781137264169_16

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