The Luxury Market in India

Edited by Glyn Atwal and Soumya Jain

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2012
ISBN: 978-1-137-26416-9
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Chapters in this book:

Introduction

Glyn Atwal and Soumya Jain

Renewing India’s Relationship with Luxury

Dheeraj Sinha

India’s Historical Luxury Fables

Soumya Jain

The Changing Luxury Landscape

Sophie Maxwell

Real Lives, Real Luxury

Prashant Saxena

Contemporary Lustre

Melanie Puddick and Priya Menon

New Consumer, New Luxury

Thomas Recchione and Akash Misra

Crossing the Indian Threshold

Rahul Kapoor

Luxury Retailing in India

Sudeep Chhabra

Delivering a Luxury Brand Experience

Lulu Raghavan

Fitting in India

Glyn Atwal and Shaziya Khan

The Communication Dilemma

Glyn Atwal, Shaziya Khan and Douglas Bryson

Creating the Hype

Kinjal Medh

Bollywood and Luxury

Roasie Virq Ahluwalia

Luxury Living

Himadri Roy Chaudhuri

The Rise of Indian Luxury Brands

Ashok Som and Sushanta Das

Recognizing the Future

Glyn Atwal and Soumya Jain

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-26416-9

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http://www.palgrave.com/9781137264169

DOI: 10.1057/9781137264169

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