New Consumer, New Luxury

Thomas Recchione and Akash Misra

Chapter 6 in The Luxury Market in India, 2012, pp 69-79 from Palgrave Macmillan

Abstract: Abstract Luxury is interpreted by different people in different ways and needs to be examined in broader terms in India than elsewhere. In India, something as simple as a cappuccino at one of the branded cafés that are cropping up all over the country, has many traits of a ‘luxury good’ since it is considered unique, offers a new level of quality, has an element of refinement, and which only a small percentage of the population will permit themselves to purchase.

Keywords: Retail Food; Indian Market; Luxury Brand; Fashion Brand; International Hotel (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-26416-9_7

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DOI: 10.1057/9781137264169_7

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