Doing Away with Some Received Ideas
Marie-Claude Sicard
Chapter Chapter 1 in Luxury, Lies and Marketing, 2013, pp 1-35 from Palgrave Macmillan
Abstract:
Abstract It is difficult, if not impossible, to open a book or read an article about luxury without happening upon the same commonplaces, made up of a few of the following words:
Keywords: Luxury Good; Great Brand; Luxury Brand; White Truffle; Luxury House (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-26469-5_1
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DOI: 10.1057/9781137264695_1
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