Darwinism in Business

Prof Rajagopal

Chapter 1 in Darwinian Fitness in the Global Marketplace, 2012, pp 1-33 from Palgrave Macmillan

Abstract: Abstract Darwinism in business is a concept derived from the Darwinian ideology of biological evolution. Many successful global companies have set the example of their evolution in the market over a long period by sustaining in various conflicting situations. This chapter discusses the survival of the fittest and struggle for existence of the companies that belong to various taxonomies. The discussion in the chapter especially refers to notions of struggle for existence being used to justify various business policies which make no distinction between those companies that are able to support themselves and on the contrary to those unable to cordon their growth in the business against competition.

Keywords: Foreign Direct Investment; Brand Equity; Multinational Company; Foreign Direct Investment Inflow; International Marketing (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-26833-4_1

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DOI: 10.1057/9781137268334_1

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