Details about Rajagopal
Access statistics for papers by Rajagopal.
Last updated 2023-09-08. Update your information in the RePEc Author Service.
Short-id: ppr43
Jump to Journal Articles Books Edited books Chapters
Working Papers
2010
- Coexistence and Conflicts between Shopping Malls and Street Markets in Growing Cities: Analysis of Shoppers’ Behavior
Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México View citations (2)
- Consumer Culture and Purchase Intentions towards Fashion Apparel
Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México View citations (4)
- Orchestration of the Marketing Strategy under Competitive Dynamics
Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
2009
- Conational Drivers Influencing Brand Preference among Consumers
Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México View citations (1)
- Determinants of Shopping Behavior of Urban Consumers
Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México View citations (3)
- Growing Shopping Malls and Behavior of Urban Shoppers
Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México View citations (6)
- Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance
Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México 
See also Journal Article Interdependence of personality traits and brand identity in measuring brand performance, International Journal of Business Innovation and Research, Inderscience Enterprises Ltd (2010) View citations (2) (2010)
- Street Markets Influencing Consumer Behavior in Urban Habitat
Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
2008
- Bridging Sales and Services Quality Functions in Retailing of High Technology Consumer Products
Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
- Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance
Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México 
See also Journal Article Effects of customer services efficiency and market effectiveness on dealer performance, International Journal of Services and Operations Management, Inderscience Enterprises Ltd (2009) (2009)
- Point of Sales Promotions and Buying Stimulation in Retail Stores
Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México View citations (2)
- Time Sharing at Leisure Facility Centres: Analysis of Sales Performance Indicators
Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
2007
- Administration of Sales Force Tasks under Field Conditions
Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
- Arousal and Merriment as Decision Drivers among Young Consumers
Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
- Brand Metrics: A Tool to Measure Performance
Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
- Dynamics of Buyer-Supplier Co-dependency for Optimizing Functional Efficiency
Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
- Emerging Perspectives on Self Service Technologies in Retail Banking
Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
- New Product Introduction and Seasonality Effect in Food Products Retailing
Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México View citations (1)
- Optimizing Franchisee Sales and Business Performance in Retail Food Sector
Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México View citations (1)
- Outsourcing Salespeople in Building Arousal towards Retail Buying
Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
- Trade Openness and Inflation in Latin American Countries
Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México View citations (1)
2006
- Analysis of Effective Control Practices in Sales Management: A Comparative Study in Developing Countries
Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
- Architecting Brands: Managerial Process and Control for Emerging Enterprises
Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
- Brand Value, Preference and Customer Value Effects of Non-conventional Utility Products: An Experimental Analysis in Mexican Market
Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
- Competition vs. Cooperation: Analyzing Strategy Dilemma in Business Growth under Changing Social Paradigms
Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
- Consumer Response to Seasonal Clearance Sales: Experimental Analysis of Consumer Personality Traits in Self Service Stores
Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México 
See also Journal Article Consumer response to seasonal clearance sales: experimental analysis of consumer personality traits in self-service stores, Global Business and Economics Review, Inderscience Enterprises Ltd (2008) (2008)
- Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis
Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
- Leisure Shopping Behavior and Recreational Retailing:A Symbiotic Analysis of Marketplace Strategy and Consumer Response
Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
- Technology and Customer Value Dynamics in Banking Industry: Measuring Symbiotic Influence in Growth and Performance
Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
- Trust and Cross-Cultural Dissimilarities in Corporate Environment
Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México View citations (2)
2005
- Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis
Microeconomics, University Library of Munich, Germany 
See also Journal Article Influence of brand name in variety seeking behaviour of consumers: an empirical analysis, International Journal of Management Practice, Inderscience Enterprises Ltd (2007) View citations (1) (2007)
- Innovation and Business Growth through Corporate Venturing in Latin America: Analysis of Strategic Fit
Industrial Organization, University Library of Munich, Germany View citations (2)
- Measuring Customer Value Gaps: An Empirical Study in Mexican Retail Market
Econometrics, University Library of Munich, Germany View citations (1)
- Measuring Customer Value and Market Dynamics for New Products of a Firm:An Analytical Construct for Gaining Competitive Advantage
Econometrics, University Library of Munich, Germany 
See also Journal Article Measuring customer value and market dynamics for new products of a firm: an analytical construct for gaining competitive advantage, Global Business and Economics Review, Inderscience Enterprises Ltd (2006) View citations (1) (2006)
- Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis
Econometrics, University Library of Munich, Germany View citations (2)
See also Journal Article Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis, Applied Econometrics and International Development, Euro-American Association of Economic Development (2006) View citations (2) (2006)
2004
- Analysis of Customer Portfolio and Relationship Management Models: Bridging Managerial Dimensions
Microeconomics, University Library of Munich, Germany View citations (6)
- Consumer Perspectives of Brand Extension Effects: Information Analysis Determining the Consumer Behaviour Patterns
Microeconomics, University Library of Munich, Germany
- Economic Integration and Trade Competitiveness in Latin America
Macroeconomics, University Library of Munich, Germany
- Effects of Functional Performance of Distribution Channels on Transactional Relationship in Mexican Market Environment
International Trade, University Library of Munich, Germany
- Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment: Empirical analysis in reference to Mexico
International Trade, University Library of Munich, Germany 
Also in International Trade, University Library of Munich, Germany (2004) View citations (1)
- Measuring Variability Factors in Consumer Values for Profit Optimization in a Firm – A Framework for Analysis
Microeconomics, University Library of Munich, Germany View citations (2)
See also Journal Article Measuring Variability Factors in Consumer Value for Profit Optimization in a Firm - A Framework for Analysis, Journal of Economics and Management, College of Business, Feng Chia University, Taiwan (2005) View citations (1) (2005)
Journal Articles
2022
- Inferiority feeling and conspicuous buying behaviour: analysing quality of life concerns among consumers in Mexico
International Journal of Productivity and Quality Management, 2022, 35, (2), 171-192
2021
- Consumption of organic food products in Latin America: role of knowledge and emotions among women consumers
International Journal of Business Innovation and Research, 2021, 26, (4), 406-423
- Facilities planning in retailing and value generation among urban consumers
International Journal of Electronic Marketing and Retailing, 2021, 12, (2), 196-213
2020
- Childhood memories affecting brand loyalty and consumption behaviour among adult consumers
International Journal of Business Innovation and Research, 2020, 23, (3), 400-420
- Impact of consumer education and knowledge on purchase intentions within services industry: a study of symbiotic analysis in Mexico
International Journal of Services and Operations Management, 2020, 35, (1), 58-77
- Impact of referrals on buying decisions and cognitive behaviour among aging consumers
International Journal of Business Excellence, 2020, 21, (1), 118-138
2019
- Impact of transaction costs on supply operations and price competitiveness in wholesale marketing: a study in reference to Mexico
International Journal of Logistics Systems and Management, 2019, 33, (4), 525-542
2018
- Brand literacy and knowledge transfer process: analysis of purchase intentions among consumers in Mexico
International Journal of Business Innovation and Research, 2018, 16, (3), 302-323 View citations (2)
- Leadership and CSR driving frugal and reverse innovations: a conceptual framework for SME-MNE partnerships
International Journal of Business Innovation and Research, 2018, 17, (3), 417-436 View citations (1)
2017
- Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
International Journal of Business Excellence, 2017, 12, (3), 386-412
- Drivers of consumer attitudes towards online shopping in the Indian market: analysis through an extended TAM model
International Journal of Business Innovation and Research, 2017, 13, (3), 326-343 View citations (1)
- Dynamics of disruptive innovations in outperforming global brands: a study in Mexico
International Journal of Business Excellence, 2017, 11, (1), 1-15
- Organisational players' role in CSR: a study of qualifying performance determinants of non-governmental and public sector organisations
International Journal of Business Innovation and Research, 2017, 12, (3), 363-376 View citations (1)
2016
- Analysis of stakeholder value derivation through corporate social responsibility for business growth and society's collateral benefits
International Journal of Business Performance Management, 2016, 17, (4), 413-427
- Role of digital marketing in driving business performance in emerging markets: an analytical framework
International Journal of Business Forecasting and Marketing Intelligence, 2016, 2, (4), 291-314 View citations (1)
2015
- Research framework for analysing consumerism in Mexico towards renewable energy products
International Journal of Business Innovation and Research, 2015, 9, (4), 396-414
2014
- Consumer preferences for green power in Mexico
International Journal of Business Innovation and Research, 2014, 8, (2), 210-224 View citations (2)
- Convergence of corporate social responsibility and business growth: an analytical framework
International Journal of Business Excellence, 2014, 7, (6), 791-806 View citations (2)
- Switching behaviour of consumers across options in the energy market: a comparative analysis in Mexico
International Journal of Business Excellence, 2014, 7, (5), 577-600
2013
- Impact of service co-creation on performance of firms: the mediating role of market oriented strategies
International Journal of Services and Operations Management, 2013, 15, (4), 449-466 View citations (3)
- Strategies for architecting power brands: a market oriented outlook
International Journal of Business Excellence, 2013, 6, (5), 605-623
2012
- Challenges among women entrepreneurs in Mexico
International Journal of Entrepreneurship and Small Business, 2012, 15, (3), 389-395 View citations (3)
- Cognitive associations between advertising and brand response among consumers in Mexico
International Journal of Business Innovation and Research, 2012, 6, (6), 676-697
2011
- Analysing cognitive determinants in managerial decision-making
International Journal of Business Excellence, 2011, 4, (1), 44-60 View citations (1)
- Analytical frameworks for measuring the effects of cognitive factors in buying decisions
International Journal of Business Innovation and Research, 2011, 5, (6), 685-703
- Shifts in organisational design, culture and structural paradigms in financial organisations during economic recession
International Journal of Business Excellence, 2011, 4, (4), 385-398 View citations (1)
2010
- Bridging sales and service quality functions in retailing high-technology consumer products
International Journal of Services and Operations Management, 2010, 7, (2), 177-199
- Dynamics of brand G-Force in developing market strategy
International Journal of Business Excellence, 2010, 3, (4), 383-396
- Interdependence of personality traits and brand identity in measuring brand performance
International Journal of Business Innovation and Research, 2010, 4, (5), 411-426 View citations (2)
See also Working Paper Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance, Marketing Working Papers (2009) (2009)
- Measuring performance of sale force: analysis of administrative and behavioural parameters
International Journal of Economics and Business Research, 2010, 2, (5), 399-413
2009
- Buyer–supplier relationship and operational dynamics
Journal of the Operational Research Society, 2009, 60, (3), 313-320 View citations (5)
- Cognitive factors affecting buying decision of young consumers: role of arousal and merriment
International Journal of Economics and Business Research, 2009, 1, (4), 454-466
- Effects of customer services efficiency and market effectiveness on dealer performance
International Journal of Services and Operations Management, 2009, 5, (5), 575-594 
See also Working Paper Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance, Marketing Working Papers (2008) (2008)
2008
- Consumer response to seasonal clearance sales: experimental analysis of consumer personality traits in self-service stores
Global Business and Economics Review, 2008, 10, (1), 68-92 
See also Working Paper Consumer Response to Seasonal Clearance Sales: Experimental Analysis of Consumer Personality Traits in Self Service Stores, Marketing Working Papers (2006) (2006)
- Dynamics of buyer–supplier codependency for optimising functional efficiency
International Journal of Services and Operations Management, 2008, 4, (4), 399-416
2007
- Buying decisions towards organic products: an analysis of customer value and brand drivers
International Journal of Emerging Markets, 2007, 2, (3), 236-251
- Competition versus cooperation: analysing strategy dilemma in business growth under changing social paradigms
International Journal of Business Environment, 2007, 1, (4), 476-487
- Influence of brand name in variety seeking behaviour of consumers: an empirical analysis
International Journal of Management Practice, 2007, 2, (4), 306-323 View citations (1)
See also Working Paper Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis, Microeconomics (2005) (2005)
- TRADE OPENNESS AND ECONOMIC GROWTH IN LATIN AMERICAN COUNTRIES
Estudios Economicos de Desarrollo Internacional, 2007, 7, (1), 75-102 View citations (2)
2006
- Measuring customer value and market dynamics for new products of a firm: an analytical construct for gaining competitive advantage
Global Business and Economics Review, 2006, 8, (3/4), 187-205 View citations (1)
See also Working Paper Measuring Customer Value and Market Dynamics for New Products of a Firm:An Analytical Construct for Gaining Competitive Advantage, Econometrics (2005) (2005)
- Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis
Applied Econometrics and International Development, 2006, 6, (2) View citations (2)
See also Working Paper Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis, Econometrics (2005) View citations (2) (2005)
2005
- Measuring Variability Factors in Consumer Value for Profit Optimization in a Firm - A Framework for Analysis
Journal of Economics and Management, 2005, 1, (1), 85-103 View citations (1)
See also Working Paper Measuring Variability Factors in Consumer Values for Profit Optimization in a Firm – A Framework for Analysis, Microeconomics (2004) View citations (2) (2004)
- Trade Competitiviness, Productivity and Institutional Reforms in Latin America, 1950-2003
Applied Econometrics and International Development, 2005, 5, (1)
1999
- Empowering rural women's groups for strengthening economic linkages: Some Indian experiments
Development in Practice, 1999, 9, (3), 327-330
Books
2022
- Agile Marketing Strategies
Springer Books, Springer View citations (1)
2021
- Crowd-Based Business Models
Springer Books, Springer View citations (1)
- Sustainable Businesses in Developing Economies
Springer Books, Springer View citations (9)
2020
- Transgenerational Marketing
Springer Books, Springer View citations (2)
2019
- Competitive Branding Strategies
Springer Books, Springer View citations (1)
- Contemporary Marketing Strategy
Springer Books, Springer View citations (3)
2018
- Business Dynamics in North America
Springer Books, Springer View citations (9)
2016
- Sustainable Growth in Global Markets
Palgrave Macmillan Books, Palgrave Macmillan View citations (2)
2015
- The Butterfly Effect in Competitive Markets
Palgrave Macmillan Books, Palgrave Macmillan View citations (1)
2014
- Architecting Enterprise
Palgrave Macmillan Books, Palgrave Macmillan View citations (1)
2013
- Managing Social Media and Consumerism
Palgrave Macmillan Books, Palgrave Macmillan
2012
- Darwinian Fitness in the Global Marketplace
Palgrave Macmillan Books, Palgrave Macmillan View citations (1)
Edited books
2021
- Entrepreneurship and Regional Development
Springer Books, Springer
2020
- Innovation, Technology, and Market Ecosystems
Springer Books, Springer View citations (1)
2019
- Business Governance and Society
Springer Books, Springer View citations (2)
Chapters
2022
- Consumer Dynamics
Springer View citations (3)
- Epilogue: The Extent of Agility
Springer
- Introduction
Springer
- Neurobehavioral Perspectives
Springer
- Relationship Strategy
Springer View citations (1)
- Rethinking Marketing
Springer
- Social Media and Markets
Springer
- The Agile Mind-Set
Springer
2021
- Consumer Behavior and Cognitive Theories
Springer View citations (7)
- Crowd-Based Business Leadership and Strategies
Springer View citations (2)
- Crowd-Based Business Modeling
Springer View citations (2)
- Crowd-Based Service Design
Springer View citations (2)
- Crowdfunding
Springer
- Crowdsourcing
Springer
- Decision Space: Collective Intelligence
Springer View citations (1)
- Future Perspectives
Springer
- Technology and ‘Generation Next’ Business
Springer View citations (3)
2020
- Convergence of Local Enterprises with Large Corporations: Bridging Industry 4.0 Functions on Broader Business Canvass
Springer
2019
- Advanced Marketing-Mix
Palgrave Macmillan
- Brand Audit
Springer
- Brand Portfolio Management
Springer
- Brand Positioning and Value Creation
Springer
- Brand-Market Risks
Springer
- Branding Decisions
Springer
- Branding Strategy
Springer
- Branding in Emerging Markets
Springer View citations (1)
- Consumer Behavior: External Factors
Springer View citations (2)
Also in Springer (2019) View citations (1)
- Distribution and Promotion Strategy
Springer
- Managing Brands in Competitive Marketplaces
Springer View citations (2)
- Marketing Research
Springer
- New Trends in Brand Management
Springer View citations (1)
- Pricing Strategy
Springer
- Product and Brand Strategy
Springer
- Shifts in Business-Politics Paradigms: Exploring Lessons and Future Growth
Springer
- Strategic Capability and Direction
Springer
- Understanding Market Environment
Springer View citations (1)
2015
- Business Growth and Local Effects
Palgrave Macmillan View citations (2)
- Challenges of the Butterfly Effect
Palgrave Macmillan
- Chaos in Markets
Palgrave Macmillan View citations (12)
- Consumer Value Management
Palgrave Macmillan View citations (65)
- Darwinism in the Marketplace
Palgrave Macmillan
- Managing Market Shifts
Palgrave Macmillan
- Market Trend Analysis
Palgrave Macmillan View citations (23)
- Reasoned Action and Planned Behavior
Palgrave Macmillan View citations (43)
- Social Psychology of Consumers
Palgrave Macmillan View citations (14)
- Sustainable Marketing
Palgrave Macmillan View citations (5)
2014
- Consumer Marketplace
Palgrave Macmillan
- Disruptive Innovations and Technologies
Palgrave Macmillan View citations (3)
- Global Effects of Innovation and Technology
Palgrave Macmillan View citations (1)
- Globalization and Emerging Firms
Palgrave Macmillan View citations (2)
- Innovation Management
Palgrave Macmillan View citations (2)
- Innovations, Technology, and Economies of Scale
Palgrave Macmillan View citations (1)
- Organizations and Innovation
Palgrave Macmillan View citations (486)
- Process Innovation and Value Chain Management
Palgrave Macmillan View citations (2)
- Technology Diffusion and Adoption
Palgrave Macmillan View citations (80)
- The Entrepreneurial Mindset
Palgrave Macmillan View citations (20)
- The Human Factors
Palgrave Macmillan View citations (845)
Also in Palgrave Macmillan (2013) View citations (870)
2013
- Communication Conflicts
Palgrave Macmillan
- Digital Communities
Palgrave Macmillan
- Globalization and Consumer Behavior
Palgrave Macmillan View citations (1)
- Market Communication and Grapevine
Palgrave Macmillan
- Shifts in Marketing Communication
Palgrave Macmillan
- Social Marketing
Palgrave Macmillan View citations (1)
- Social Media Metrics
Palgrave Macmillan View citations (64)
- Social Media and Consumer Insight
Palgrave Macmillan
- Strategic Planning with Social Media
Palgrave Macmillan
- Technology and Media Effectiveness
Palgrave Macmillan View citations (1)
2012
- Challenges Ahead
Palgrave Macmillan View citations (3)
- Competition Matrix
Palgrave Macmillan
- Competition versus Cooperation
Palgrave Macmillan View citations (8)
- Competitive Advantage: Analysis and Strategy
Palgrave Macmillan View citations (5)
- Customer-Centric Business Management
Palgrave Macmillan View citations (2)
- Darwinism in Business
Palgrave Macmillan View citations (1)
- Decision Making
Palgrave Macmillan View citations (10)
- Forecasting and Fudge Factors Modelling
Palgrave Macmillan View citations (2)
- Understanding Market Competition
Palgrave Macmillan View citations (8)
|
The links between different versions of a paper are constructed automatically by matching on the titles.
Please contact if a link is incorrect.
Use this form
to add links between versions where the titles do not match.
|