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Details about Rajagopal

E-mail:
Homepage:http://prof-rajagopal.com
Workplace:Escuela de Graduados en Administración y Dirección de Empresas (EGADE) (EGADE Business School), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) (Monterrey Institute of Technology and Higher Studies), (more information at EDIRC)

Access statistics for papers by Rajagopal.

Last updated 2023-09-08. Update your information in the RePEc Author Service.

Short-id: ppr43


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Working Papers

2010

  1. Coexistence and Conflicts between Shopping Malls and Street Markets in Growing Cities: Analysis of Shoppers’ Behavior
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México Downloads View citations (2)
  2. Consumer Culture and Purchase Intentions towards Fashion Apparel
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México Downloads View citations (4)
  3. Orchestration of the Marketing Strategy under Competitive Dynamics
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México Downloads

2009

  1. Conational Drivers Influencing Brand Preference among Consumers
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México Downloads View citations (1)
  2. Determinants of Shopping Behavior of Urban Consumers
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México Downloads View citations (3)
  3. Growing Shopping Malls and Behavior of Urban Shoppers
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México Downloads View citations (6)
  4. Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México Downloads
    See also Journal Article Interdependence of personality traits and brand identity in measuring brand performance, International Journal of Business Innovation and Research, Inderscience Enterprises Ltd (2010) Downloads View citations (2) (2010)
  5. Street Markets Influencing Consumer Behavior in Urban Habitat
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México Downloads

2008

  1. Bridging Sales and Services Quality Functions in Retailing of High Technology Consumer Products
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México Downloads
  2. Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México Downloads
    See also Journal Article Effects of customer services efficiency and market effectiveness on dealer performance, International Journal of Services and Operations Management, Inderscience Enterprises Ltd (2009) Downloads (2009)
  3. Point of Sales Promotions and Buying Stimulation in Retail Stores
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México Downloads View citations (2)
  4. Time Sharing at Leisure Facility Centres: Analysis of Sales Performance Indicators
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México Downloads

2007

  1. Administration of Sales Force Tasks under Field Conditions
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México Downloads
  2. Arousal and Merriment as Decision Drivers among Young Consumers
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México Downloads
  3. Brand Metrics: A Tool to Measure Performance
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México Downloads
  4. Dynamics of Buyer-Supplier Co-dependency for Optimizing Functional Efficiency
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México Downloads
  5. Emerging Perspectives on Self Service Technologies in Retail Banking
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México Downloads
  6. New Product Introduction and Seasonality Effect in Food Products Retailing
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México Downloads View citations (1)
  7. Optimizing Franchisee Sales and Business Performance in Retail Food Sector
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México Downloads View citations (1)
  8. Outsourcing Salespeople in Building Arousal towards Retail Buying
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México Downloads
  9. Trade Openness and Inflation in Latin American Countries
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México Downloads View citations (1)

2006

  1. Analysis of Effective Control Practices in Sales Management: A Comparative Study in Developing Countries
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México Downloads
  2. Architecting Brands: Managerial Process and Control for Emerging Enterprises
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México Downloads
  3. Brand Value, Preference and Customer Value Effects of Non-conventional Utility Products: An Experimental Analysis in Mexican Market
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México Downloads
  4. Competition vs. Cooperation: Analyzing Strategy Dilemma in Business Growth under Changing Social Paradigms
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México Downloads
  5. Consumer Response to Seasonal Clearance Sales: Experimental Analysis of Consumer Personality Traits in Self Service Stores
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México Downloads
    See also Journal Article Consumer response to seasonal clearance sales: experimental analysis of consumer personality traits in self-service stores, Global Business and Economics Review, Inderscience Enterprises Ltd (2008) Downloads (2008)
  6. Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México Downloads
  7. Leisure Shopping Behavior and Recreational Retailing:A Symbiotic Analysis of Marketplace Strategy and Consumer Response
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México Downloads
  8. Technology and Customer Value Dynamics in Banking Industry: Measuring Symbiotic Influence in Growth and Performance
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México Downloads
  9. Trust and Cross-Cultural Dissimilarities in Corporate Environment
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México Downloads View citations (2)

2005

  1. Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis
    Microeconomics, University Library of Munich, Germany Downloads
    See also Journal Article Influence of brand name in variety seeking behaviour of consumers: an empirical analysis, International Journal of Management Practice, Inderscience Enterprises Ltd (2007) Downloads View citations (1) (2007)
  2. Innovation and Business Growth through Corporate Venturing in Latin America: Analysis of Strategic Fit
    Industrial Organization, University Library of Munich, Germany Downloads View citations (2)
  3. Measuring Customer Value Gaps: An Empirical Study in Mexican Retail Market
    Econometrics, University Library of Munich, Germany Downloads View citations (1)
  4. Measuring Customer Value and Market Dynamics for New Products of a Firm:An Analytical Construct for Gaining Competitive Advantage
    Econometrics, University Library of Munich, Germany Downloads
    See also Journal Article Measuring customer value and market dynamics for new products of a firm: an analytical construct for gaining competitive advantage, Global Business and Economics Review, Inderscience Enterprises Ltd (2006) Downloads View citations (1) (2006)
  5. Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis
    Econometrics, University Library of Munich, Germany Downloads View citations (2)
    See also Journal Article Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis, Applied Econometrics and International Development, Euro-American Association of Economic Development (2006) Downloads View citations (2) (2006)

2004

  1. Analysis of Customer Portfolio and Relationship Management Models: Bridging Managerial Dimensions
    Microeconomics, University Library of Munich, Germany Downloads View citations (6)
  2. Consumer Perspectives of Brand Extension Effects: Information Analysis Determining the Consumer Behaviour Patterns
    Microeconomics, University Library of Munich, Germany Downloads
  3. Economic Integration and Trade Competitiveness in Latin America
    Macroeconomics, University Library of Munich, Germany Downloads
  4. Effects of Functional Performance of Distribution Channels on Transactional Relationship in Mexican Market Environment
    International Trade, University Library of Munich, Germany Downloads
  5. Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment: Empirical analysis in reference to Mexico
    International Trade, University Library of Munich, Germany Downloads
    Also in International Trade, University Library of Munich, Germany (2004) Downloads View citations (1)
  6. Measuring Variability Factors in Consumer Values for Profit Optimization in a Firm – A Framework for Analysis
    Microeconomics, University Library of Munich, Germany Downloads View citations (2)
    See also Journal Article Measuring Variability Factors in Consumer Value for Profit Optimization in a Firm - A Framework for Analysis, Journal of Economics and Management, College of Business, Feng Chia University, Taiwan (2005) Downloads View citations (1) (2005)

Journal Articles

2022

  1. Inferiority feeling and conspicuous buying behaviour: analysing quality of life concerns among consumers in Mexico
    International Journal of Productivity and Quality Management, 2022, 35, (2), 171-192 Downloads

2021

  1. Consumption of organic food products in Latin America: role of knowledge and emotions among women consumers
    International Journal of Business Innovation and Research, 2021, 26, (4), 406-423 Downloads
  2. Facilities planning in retailing and value generation among urban consumers
    International Journal of Electronic Marketing and Retailing, 2021, 12, (2), 196-213 Downloads

2020

  1. Childhood memories affecting brand loyalty and consumption behaviour among adult consumers
    International Journal of Business Innovation and Research, 2020, 23, (3), 400-420 Downloads
  2. Impact of consumer education and knowledge on purchase intentions within services industry: a study of symbiotic analysis in Mexico
    International Journal of Services and Operations Management, 2020, 35, (1), 58-77 Downloads
  3. Impact of referrals on buying decisions and cognitive behaviour among aging consumers
    International Journal of Business Excellence, 2020, 21, (1), 118-138 Downloads

2019

  1. Impact of transaction costs on supply operations and price competitiveness in wholesale marketing: a study in reference to Mexico
    International Journal of Logistics Systems and Management, 2019, 33, (4), 525-542 Downloads

2018

  1. Brand literacy and knowledge transfer process: analysis of purchase intentions among consumers in Mexico
    International Journal of Business Innovation and Research, 2018, 16, (3), 302-323 Downloads View citations (2)
  2. Leadership and CSR driving frugal and reverse innovations: a conceptual framework for SME-MNE partnerships
    International Journal of Business Innovation and Research, 2018, 17, (3), 417-436 Downloads View citations (1)

2017

  1. Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
    International Journal of Business Excellence, 2017, 12, (3), 386-412 Downloads
  2. Drivers of consumer attitudes towards online shopping in the Indian market: analysis through an extended TAM model
    International Journal of Business Innovation and Research, 2017, 13, (3), 326-343 Downloads View citations (1)
  3. Dynamics of disruptive innovations in outperforming global brands: a study in Mexico
    International Journal of Business Excellence, 2017, 11, (1), 1-15 Downloads
  4. Organisational players' role in CSR: a study of qualifying performance determinants of non-governmental and public sector organisations
    International Journal of Business Innovation and Research, 2017, 12, (3), 363-376 Downloads View citations (1)

2016

  1. Analysis of stakeholder value derivation through corporate social responsibility for business growth and society's collateral benefits
    International Journal of Business Performance Management, 2016, 17, (4), 413-427 Downloads
  2. Role of digital marketing in driving business performance in emerging markets: an analytical framework
    International Journal of Business Forecasting and Marketing Intelligence, 2016, 2, (4), 291-314 Downloads View citations (1)

2015

  1. Research framework for analysing consumerism in Mexico towards renewable energy products
    International Journal of Business Innovation and Research, 2015, 9, (4), 396-414 Downloads

2014

  1. Consumer preferences for green power in Mexico
    International Journal of Business Innovation and Research, 2014, 8, (2), 210-224 Downloads View citations (2)
  2. Convergence of corporate social responsibility and business growth: an analytical framework
    International Journal of Business Excellence, 2014, 7, (6), 791-806 Downloads View citations (2)
  3. Switching behaviour of consumers across options in the energy market: a comparative analysis in Mexico
    International Journal of Business Excellence, 2014, 7, (5), 577-600 Downloads

2013

  1. Impact of service co-creation on performance of firms: the mediating role of market oriented strategies
    International Journal of Services and Operations Management, 2013, 15, (4), 449-466 Downloads View citations (3)
  2. Strategies for architecting power brands: a market oriented outlook
    International Journal of Business Excellence, 2013, 6, (5), 605-623 Downloads

2012

  1. Challenges among women entrepreneurs in Mexico
    International Journal of Entrepreneurship and Small Business, 2012, 15, (3), 389-395 Downloads View citations (3)
  2. Cognitive associations between advertising and brand response among consumers in Mexico
    International Journal of Business Innovation and Research, 2012, 6, (6), 676-697 Downloads

2011

  1. Analysing cognitive determinants in managerial decision-making
    International Journal of Business Excellence, 2011, 4, (1), 44-60 Downloads View citations (1)
  2. Analytical frameworks for measuring the effects of cognitive factors in buying decisions
    International Journal of Business Innovation and Research, 2011, 5, (6), 685-703 Downloads
  3. Shifts in organisational design, culture and structural paradigms in financial organisations during economic recession
    International Journal of Business Excellence, 2011, 4, (4), 385-398 Downloads View citations (1)

2010

  1. Bridging sales and service quality functions in retailing high-technology consumer products
    International Journal of Services and Operations Management, 2010, 7, (2), 177-199 Downloads
  2. Dynamics of brand G-Force in developing market strategy
    International Journal of Business Excellence, 2010, 3, (4), 383-396 Downloads
  3. Interdependence of personality traits and brand identity in measuring brand performance
    International Journal of Business Innovation and Research, 2010, 4, (5), 411-426 Downloads View citations (2)
    See also Working Paper Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance, Marketing Working Papers (2009) Downloads (2009)
  4. Measuring performance of sale force: analysis of administrative and behavioural parameters
    International Journal of Economics and Business Research, 2010, 2, (5), 399-413 Downloads

2009

  1. Buyer–supplier relationship and operational dynamics
    Journal of the Operational Research Society, 2009, 60, (3), 313-320 Downloads View citations (5)
  2. Cognitive factors affecting buying decision of young consumers: role of arousal and merriment
    International Journal of Economics and Business Research, 2009, 1, (4), 454-466 Downloads
  3. Effects of customer services efficiency and market effectiveness on dealer performance
    International Journal of Services and Operations Management, 2009, 5, (5), 575-594 Downloads
    See also Working Paper Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance, Marketing Working Papers (2008) Downloads (2008)

2008

  1. Consumer response to seasonal clearance sales: experimental analysis of consumer personality traits in self-service stores
    Global Business and Economics Review, 2008, 10, (1), 68-92 Downloads
    See also Working Paper Consumer Response to Seasonal Clearance Sales: Experimental Analysis of Consumer Personality Traits in Self Service Stores, Marketing Working Papers (2006) Downloads (2006)
  2. Dynamics of buyer–supplier codependency for optimising functional efficiency
    International Journal of Services and Operations Management, 2008, 4, (4), 399-416 Downloads

2007

  1. Buying decisions towards organic products: an analysis of customer value and brand drivers
    International Journal of Emerging Markets, 2007, 2, (3), 236-251 Downloads
  2. Competition versus cooperation: analysing strategy dilemma in business growth under changing social paradigms
    International Journal of Business Environment, 2007, 1, (4), 476-487 Downloads
  3. Influence of brand name in variety seeking behaviour of consumers: an empirical analysis
    International Journal of Management Practice, 2007, 2, (4), 306-323 Downloads View citations (1)
    See also Working Paper Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis, Microeconomics (2005) Downloads (2005)
  4. TRADE OPENNESS AND ECONOMIC GROWTH IN LATIN AMERICAN COUNTRIES
    Estudios Economicos de Desarrollo Internacional, 2007, 7, (1), 75-102 Downloads View citations (2)

2006

  1. Measuring customer value and market dynamics for new products of a firm: an analytical construct for gaining competitive advantage
    Global Business and Economics Review, 2006, 8, (3/4), 187-205 Downloads View citations (1)
    See also Working Paper Measuring Customer Value and Market Dynamics for New Products of a Firm:An Analytical Construct for Gaining Competitive Advantage, Econometrics (2005) Downloads (2005)
  2. Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis
    Applied Econometrics and International Development, 2006, 6, (2) Downloads View citations (2)
    See also Working Paper Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis, Econometrics (2005) Downloads View citations (2) (2005)

2005

  1. Measuring Variability Factors in Consumer Value for Profit Optimization in a Firm - A Framework for Analysis
    Journal of Economics and Management, 2005, 1, (1), 85-103 Downloads View citations (1)
    See also Working Paper Measuring Variability Factors in Consumer Values for Profit Optimization in a Firm – A Framework for Analysis, Microeconomics (2004) Downloads View citations (2) (2004)
  2. Trade Competitiviness, Productivity and Institutional Reforms in Latin America, 1950-2003
    Applied Econometrics and International Development, 2005, 5, (1) Downloads

1999

  1. Empowering rural women's groups for strengthening economic linkages: Some Indian experiments
    Development in Practice, 1999, 9, (3), 327-330 Downloads

Books

2022

  1. Agile Marketing Strategies
    Springer Books, Springer View citations (1)

2021

  1. Crowd-Based Business Models
    Springer Books, Springer View citations (1)
  2. Sustainable Businesses in Developing Economies
    Springer Books, Springer View citations (9)

2020

  1. Transgenerational Marketing
    Springer Books, Springer View citations (2)

2019

  1. Competitive Branding Strategies
    Springer Books, Springer View citations (1)
  2. Contemporary Marketing Strategy
    Springer Books, Springer View citations (3)

2018

  1. Business Dynamics in North America
    Springer Books, Springer View citations (9)

2016

  1. Sustainable Growth in Global Markets
    Palgrave Macmillan Books, Palgrave Macmillan View citations (2)

2015

  1. The Butterfly Effect in Competitive Markets
    Palgrave Macmillan Books, Palgrave Macmillan View citations (1)

2014

  1. Architecting Enterprise
    Palgrave Macmillan Books, Palgrave Macmillan View citations (1)

2013

  1. Managing Social Media and Consumerism
    Palgrave Macmillan Books, Palgrave Macmillan

2012

  1. Darwinian Fitness in the Global Marketplace
    Palgrave Macmillan Books, Palgrave Macmillan View citations (1)

Edited books

2021

  1. Entrepreneurship and Regional Development
    Springer Books, Springer

2020

  1. Innovation, Technology, and Market Ecosystems
    Springer Books, Springer View citations (1)

2019

  1. Business Governance and Society
    Springer Books, Springer View citations (2)

Chapters

2022

  1. Consumer Dynamics
    Springer View citations (3)
  2. Epilogue: The Extent of Agility
    Springer
  3. Introduction
    Springer
  4. Neurobehavioral Perspectives
    Springer
  5. Relationship Strategy
    Springer View citations (1)
  6. Rethinking Marketing
    Springer
  7. Social Media and Markets
    Springer
  8. The Agile Mind-Set
    Springer

2021

  1. Consumer Behavior and Cognitive Theories
    Springer View citations (7)
  2. Crowd-Based Business Leadership and Strategies
    Springer View citations (2)
  3. Crowd-Based Business Modeling
    Springer View citations (2)
  4. Crowd-Based Service Design
    Springer View citations (2)
  5. Crowdfunding
    Springer
  6. Crowdsourcing
    Springer
  7. Decision Space: Collective Intelligence
    Springer View citations (1)
  8. Future Perspectives
    Springer
  9. Technology and ‘Generation Next’ Business
    Springer View citations (3)

2020

  1. Convergence of Local Enterprises with Large Corporations: Bridging Industry 4.0 Functions on Broader Business Canvass
    Springer

2019

  1. Advanced Marketing-Mix
    Palgrave Macmillan
  2. Brand Audit
    Springer
  3. Brand Portfolio Management
    Springer
  4. Brand Positioning and Value Creation
    Springer
  5. Brand-Market Risks
    Springer
  6. Branding Decisions
    Springer
  7. Branding Strategy
    Springer
  8. Branding in Emerging Markets
    Springer View citations (1)
  9. Consumer Behavior: External Factors
    Springer View citations (2)
    Also in Springer (2019) View citations (1)
  10. Distribution and Promotion Strategy
    Springer
  11. Managing Brands in Competitive Marketplaces
    Springer View citations (2)
  12. Marketing Research
    Springer
  13. New Trends in Brand Management
    Springer View citations (1)
  14. Pricing Strategy
    Springer
  15. Product and Brand Strategy
    Springer
  16. Shifts in Business-Politics Paradigms: Exploring Lessons and Future Growth
    Springer
  17. Strategic Capability and Direction
    Springer
  18. Understanding Market Environment
    Springer View citations (1)

2015

  1. Business Growth and Local Effects
    Palgrave Macmillan View citations (2)
  2. Challenges of the Butterfly Effect
    Palgrave Macmillan
  3. Chaos in Markets
    Palgrave Macmillan View citations (12)
  4. Consumer Value Management
    Palgrave Macmillan View citations (65)
  5. Darwinism in the Marketplace
    Palgrave Macmillan
  6. Managing Market Shifts
    Palgrave Macmillan
  7. Market Trend Analysis
    Palgrave Macmillan View citations (23)
  8. Reasoned Action and Planned Behavior
    Palgrave Macmillan View citations (43)
  9. Social Psychology of Consumers
    Palgrave Macmillan View citations (14)
  10. Sustainable Marketing
    Palgrave Macmillan View citations (5)

2014

  1. Consumer Marketplace
    Palgrave Macmillan
  2. Disruptive Innovations and Technologies
    Palgrave Macmillan View citations (3)
  3. Global Effects of Innovation and Technology
    Palgrave Macmillan View citations (1)
  4. Globalization and Emerging Firms
    Palgrave Macmillan View citations (2)
  5. Innovation Management
    Palgrave Macmillan View citations (2)
  6. Innovations, Technology, and Economies of Scale
    Palgrave Macmillan View citations (1)
  7. Organizations and Innovation
    Palgrave Macmillan View citations (486)
  8. Process Innovation and Value Chain Management
    Palgrave Macmillan View citations (2)
  9. Technology Diffusion and Adoption
    Palgrave Macmillan View citations (80)
  10. The Entrepreneurial Mindset
    Palgrave Macmillan View citations (20)
  11. The Human Factors
    Palgrave Macmillan View citations (845)
    Also in Palgrave Macmillan (2013) View citations (870)

2013

  1. Communication Conflicts
    Palgrave Macmillan
  2. Digital Communities
    Palgrave Macmillan
  3. Globalization and Consumer Behavior
    Palgrave Macmillan View citations (1)
  4. Market Communication and Grapevine
    Palgrave Macmillan
  5. Shifts in Marketing Communication
    Palgrave Macmillan
  6. Social Marketing
    Palgrave Macmillan View citations (1)
  7. Social Media Metrics
    Palgrave Macmillan View citations (64)
  8. Social Media and Consumer Insight
    Palgrave Macmillan
  9. Strategic Planning with Social Media
    Palgrave Macmillan
  10. Technology and Media Effectiveness
    Palgrave Macmillan View citations (1)

2012

  1. Challenges Ahead
    Palgrave Macmillan View citations (3)
  2. Competition Matrix
    Palgrave Macmillan
  3. Competition versus Cooperation
    Palgrave Macmillan View citations (8)
  4. Competitive Advantage: Analysis and Strategy
    Palgrave Macmillan View citations (5)
  5. Customer-Centric Business Management
    Palgrave Macmillan View citations (2)
  6. Darwinism in Business
    Palgrave Macmillan View citations (1)
  7. Decision Making
    Palgrave Macmillan View citations (10)
  8. Forecasting and Fudge Factors Modelling
    Palgrave Macmillan View citations (2)
  9. Understanding Market Competition
    Palgrave Macmillan View citations (8)
 
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