Details about Rajagopal

Homepage:	http://prof-rajagopal.com
Workplace:	Escuela de Graduados en Administración y Dirección de Empresas (EGADE) (EGADE Business School), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) (Monterrey Institute of Technology and Higher Studies), (more information at EDIRC)

Access statistics for papers by Rajagopal.

Last updated 2023-09-08. Update your information in the RePEc Author Service.

Short-id: ppr43

---

Jump to Journal Articles Books Edited books Chapters

Working Papers

2010

1. Coexistence and Conflicts between Shopping Malls and Street Markets in Growing Cities: Analysis of Shoppers’ Behavior
   Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México View citations (2)
2. Consumer Culture and Purchase Intentions towards Fashion Apparel
   Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México View citations (4)
3. Orchestration of the Marketing Strategy under Competitive Dynamics
   Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México

2009

4. Conational Drivers Influencing Brand Preference among Consumers
   Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México View citations (1)
5. Determinants of Shopping Behavior of Urban Consumers
   Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México View citations (3)
6. Growing Shopping Malls and Behavior of Urban Shoppers
   Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México View citations (6)
7. Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance
   Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
   See also Journal Article Interdependence of personality traits and brand identity in measuring brand performance, International Journal of Business Innovation and Research, Inderscience Enterprises Ltd (2010) View citations (2) (2010)
8. Street Markets Influencing Consumer Behavior in Urban Habitat
   Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México

2008

9. Bridging Sales and Services Quality Functions in Retailing of High Technology Consumer Products
   Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
10. Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
    See also Journal Article Effects of customer services efficiency and market effectiveness on dealer performance, International Journal of Services and Operations Management, Inderscience Enterprises Ltd (2009) (2009)
11. Point of Sales Promotions and Buying Stimulation in Retail Stores
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México View citations (2)
12. Time Sharing at Leisure Facility Centres: Analysis of Sales Performance Indicators
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México

2007

13. Administration of Sales Force Tasks under Field Conditions
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
14. Arousal and Merriment as Decision Drivers among Young Consumers
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
15. Brand Metrics: A Tool to Measure Performance
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
16. Dynamics of Buyer-Supplier Co-dependency for Optimizing Functional Efficiency
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
17. Emerging Perspectives on Self Service Technologies in Retail Banking
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
18. New Product Introduction and Seasonality Effect in Food Products Retailing
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México View citations (1)
19. Optimizing Franchisee Sales and Business Performance in Retail Food Sector
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México View citations (1)
20. Outsourcing Salespeople in Building Arousal towards Retail Buying
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
21. Trade Openness and Inflation in Latin American Countries
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México View citations (1)

2006

22. Analysis of Effective Control Practices in Sales Management: A Comparative Study in Developing Countries
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
23. Architecting Brands: Managerial Process and Control for Emerging Enterprises
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
24. Brand Value, Preference and Customer Value Effects of Non-conventional Utility Products: An Experimental Analysis in Mexican Market
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
25. Competition vs. Cooperation: Analyzing Strategy Dilemma in Business Growth under Changing Social Paradigms
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
26. Consumer Response to Seasonal Clearance Sales: Experimental Analysis of Consumer Personality Traits in Self Service Stores
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
    See also Journal Article Consumer response to seasonal clearance sales: experimental analysis of consumer personality traits in self-service stores, Global Business and Economics Review, Inderscience Enterprises Ltd (2008) (2008)
27. Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
28. Leisure Shopping Behavior and Recreational Retailing:A Symbiotic Analysis of Marketplace Strategy and Consumer Response
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
29. Technology and Customer Value Dynamics in Banking Industry: Measuring Symbiotic Influence in Growth and Performance
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México
30. Trust and Cross-Cultural Dissimilarities in Corporate Environment
    Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México View citations (2)

2005

31. Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis
    Microeconomics, University Library of Munich, Germany
    See also Journal Article Influence of brand name in variety seeking behaviour of consumers: an empirical analysis, International Journal of Management Practice, Inderscience Enterprises Ltd (2007) View citations (1) (2007)
32. Innovation and Business Growth through Corporate Venturing in Latin America: Analysis of Strategic Fit
    Industrial Organization, University Library of Munich, Germany View citations (2)
33. Measuring Customer Value Gaps: An Empirical Study in Mexican Retail Market
    Econometrics, University Library of Munich, Germany View citations (1)
34. Measuring Customer Value and Market Dynamics for New Products of a Firm:An Analytical Construct for Gaining Competitive Advantage
    Econometrics, University Library of Munich, Germany
    See also Journal Article Measuring customer value and market dynamics for new products of a firm: an analytical construct for gaining competitive advantage, Global Business and Economics Review, Inderscience Enterprises Ltd (2006) View citations (1) (2006)
35. Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis
    Econometrics, University Library of Munich, Germany View citations (2)
    See also Journal Article Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis, Applied Econometrics and International Development, Euro-American Association of Economic Development (2006) View citations (2) (2006)

2004

36. Analysis of Customer Portfolio and Relationship Management Models: Bridging Managerial Dimensions
    Microeconomics, University Library of Munich, Germany View citations (6)
37. Consumer Perspectives of Brand Extension Effects: Information Analysis Determining the Consumer Behaviour Patterns
    Microeconomics, University Library of Munich, Germany
38. Economic Integration and Trade Competitiveness in Latin America
    Macroeconomics, University Library of Munich, Germany
39. Effects of Functional Performance of Distribution Channels on Transactional Relationship in Mexican Market Environment
    International Trade, University Library of Munich, Germany
40. Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment: Empirical analysis in reference to Mexico
    International Trade, University Library of Munich, Germany View citations (1)
    Also in International Trade, University Library of Munich, Germany (2004)
41. Measuring Variability Factors in Consumer Values for Profit Optimization in a Firm – A Framework for Analysis
    Microeconomics, University Library of Munich, Germany View citations (2)
    See also Journal Article Measuring Variability Factors in Consumer Value for Profit Optimization in a Firm - A Framework for Analysis, Journal of Economics and Management, College of Business, Feng Chia University, Taiwan (2005) View citations (1) (2005)

Journal Articles

2022

1. Inferiority feeling and conspicuous buying behaviour: analysing quality of life concerns among consumers in Mexico
   International Journal of Productivity and Quality Management, 2022, 35, (2), 171-192

2021

2. Consumption of organic food products in Latin America: role of knowledge and emotions among women consumers
   International Journal of Business Innovation and Research, 2021, 26, (4), 406-423
3. Facilities planning in retailing and value generation among urban consumers
   International Journal of Electronic Marketing and Retailing, 2021, 12, (2), 196-213

2020

4. Childhood memories affecting brand loyalty and consumption behaviour among adult consumers
   International Journal of Business Innovation and Research, 2020, 23, (3), 400-420
5. Impact of consumer education and knowledge on purchase intentions within services industry: a study of symbiotic analysis in Mexico
   International Journal of Services and Operations Management, 2020, 35, (1), 58-77
6. Impact of referrals on buying decisions and cognitive behaviour among aging consumers
   International Journal of Business Excellence, 2020, 21, (1), 118-138

2019

7. Impact of transaction costs on supply operations and price competitiveness in wholesale marketing: a study in reference to Mexico
   International Journal of Logistics Systems and Management, 2019, 33, (4), 525-542

2018

8. Brand literacy and knowledge transfer process: analysis of purchase intentions among consumers in Mexico
   International Journal of Business Innovation and Research, 2018, 16, (3), 302-323 View citations (2)
9. Leadership and CSR driving frugal and reverse innovations: a conceptual framework for SME-MNE partnerships
   International Journal of Business Innovation and Research, 2018, 17, (3), 417-436 View citations (1)

2017

10. Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
    International Journal of Business Excellence, 2017, 12, (3), 386-412
11. Drivers of consumer attitudes towards online shopping in the Indian market: analysis through an extended TAM model
    International Journal of Business Innovation and Research, 2017, 13, (3), 326-343 View citations (1)
12. Dynamics of disruptive innovations in outperforming global brands: a study in Mexico
    International Journal of Business Excellence, 2017, 11, (1), 1-15
13. Organisational players' role in CSR: a study of qualifying performance determinants of non-governmental and public sector organisations
    International Journal of Business Innovation and Research, 2017, 12, (3), 363-376 View citations (1)

2016

14. Analysis of stakeholder value derivation through corporate social responsibility for business growth and society's collateral benefits
    International Journal of Business Performance Management, 2016, 17, (4), 413-427
15. Role of digital marketing in driving business performance in emerging markets: an analytical framework
    International Journal of Business Forecasting and Marketing Intelligence, 2016, 2, (4), 291-314 View citations (1)

2015

16. Research framework for analysing consumerism in Mexico towards renewable energy products
    International Journal of Business Innovation and Research, 2015, 9, (4), 396-414

2014

17. Consumer preferences for green power in Mexico
    International Journal of Business Innovation and Research, 2014, 8, (2), 210-224 View citations (2)
18. Convergence of corporate social responsibility and business growth: an analytical framework
    International Journal of Business Excellence, 2014, 7, (6), 791-806 View citations (2)
19. Switching behaviour of consumers across options in the energy market: a comparative analysis in Mexico
    International Journal of Business Excellence, 2014, 7, (5), 577-600

2013

20. Impact of service co-creation on performance of firms: the mediating role of market oriented strategies
    International Journal of Services and Operations Management, 2013, 15, (4), 449-466 View citations (3)
21. Strategies for architecting power brands: a market oriented outlook
    International Journal of Business Excellence, 2013, 6, (5), 605-623

2012

22. Challenges among women entrepreneurs in Mexico
    International Journal of Entrepreneurship and Small Business, 2012, 15, (3), 389-395 View citations (3)
23. Cognitive associations between advertising and brand response among consumers in Mexico
    International Journal of Business Innovation and Research, 2012, 6, (6), 676-697

2011

24. Analysing cognitive determinants in managerial decision-making
    International Journal of Business Excellence, 2011, 4, (1), 44-60 View citations (1)
25. Analytical frameworks for measuring the effects of cognitive factors in buying decisions
    International Journal of Business Innovation and Research, 2011, 5, (6), 685-703
26. Shifts in organisational design, culture and structural paradigms in financial organisations during economic recession
    International Journal of Business Excellence, 2011, 4, (4), 385-398 View citations (1)

2010

27. Bridging sales and service quality functions in retailing high-technology consumer products
    International Journal of Services and Operations Management, 2010, 7, (2), 177-199
28. Dynamics of brand G-Force in developing market strategy
    International Journal of Business Excellence, 2010, 3, (4), 383-396
29. Interdependence of personality traits and brand identity in measuring brand performance
    International Journal of Business Innovation and Research, 2010, 4, (5), 411-426 View citations (2)
    See also Working Paper Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance, Marketing Working Papers (2009) (2009)
30. Measuring performance of sale force: analysis of administrative and behavioural parameters
    International Journal of Economics and Business Research, 2010, 2, (5), 399-413

2009

31. Buyer–supplier relationship and operational dynamics
    Journal of the Operational Research Society, 2009, 60, (3), 313-320 View citations (5)
32. Cognitive factors affecting buying decision of young consumers: role of arousal and merriment
    International Journal of Economics and Business Research, 2009, 1, (4), 454-466
33. Effects of customer services efficiency and market effectiveness on dealer performance
    International Journal of Services and Operations Management, 2009, 5, (5), 575-594
    See also Working Paper Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance, Marketing Working Papers (2008) (2008)

2008

34. Consumer response to seasonal clearance sales: experimental analysis of consumer personality traits in self-service stores
    Global Business and Economics Review, 2008, 10, (1), 68-92
    See also Working Paper Consumer Response to Seasonal Clearance Sales: Experimental Analysis of Consumer Personality Traits in Self Service Stores, Marketing Working Papers (2006) (2006)
35. Dynamics of buyer–supplier codependency for optimising functional efficiency
    International Journal of Services and Operations Management, 2008, 4, (4), 399-416

2007

36. Buying decisions towards organic products: an analysis of customer value and brand drivers
    International Journal of Emerging Markets, 2007, 2, (3), 236-251
37. Competition versus cooperation: analysing strategy dilemma in business growth under changing social paradigms
    International Journal of Business Environment, 2007, 1, (4), 476-487
38. Influence of brand name in variety seeking behaviour of consumers: an empirical analysis
    International Journal of Management Practice, 2007, 2, (4), 306-323 View citations (1)
    See also Working Paper Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis, Microeconomics (2005) (2005)
39. TRADE OPENNESS AND ECONOMIC GROWTH IN LATIN AMERICAN COUNTRIES
    Estudios Economicos de Desarrollo Internacional, 2007, 7, (1), 75-102 View citations (2)

2006

40. Measuring customer value and market dynamics for new products of a firm: an analytical construct for gaining competitive advantage
    Global Business and Economics Review, 2006, 8, (3/4), 187-205 View citations (1)
    See also Working Paper Measuring Customer Value and Market Dynamics for New Products of a Firm:An Analytical Construct for Gaining Competitive Advantage, Econometrics (2005) (2005)
41. Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis
    Applied Econometrics and International Development, 2006, 6, (2) View citations (2)
    See also Working Paper Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis, Econometrics (2005) View citations (2) (2005)

2005

42. Measuring Variability Factors in Consumer Value for Profit Optimization in a Firm - A Framework for Analysis
    Journal of Economics and Management, 2005, 1, (1), 85-103 View citations (1)
    See also Working Paper Measuring Variability Factors in Consumer Values for Profit Optimization in a Firm – A Framework for Analysis, Microeconomics (2004) View citations (2) (2004)
43. Trade Competitiviness, Productivity and Institutional Reforms in Latin America, 1950-2003
    Applied Econometrics and International Development, 2005, 5, (1)

1999

44. Empowering rural women's groups for strengthening economic linkages: Some Indian experiments
    Development in Practice, 1999, 9, (3), 327-330

Books

2022

1. Agile Marketing Strategies
   Springer Books, Springer View citations (1)

2021

2. Crowd-Based Business Models
   Springer Books, Springer View citations (1)
3. Sustainable Businesses in Developing Economies
   Springer Books, Springer View citations (9)

2020

4. Transgenerational Marketing
   Springer Books, Springer View citations (2)

2019

5. Competitive Branding Strategies
   Springer Books, Springer View citations (1)
6. Contemporary Marketing Strategy
   Springer Books, Springer View citations (3)

2018

7. Business Dynamics in North America
   Springer Books, Springer View citations (9)

2016

8. Sustainable Growth in Global Markets
   Palgrave Macmillan Books, Palgrave Macmillan View citations (2)

2015

9. The Butterfly Effect in Competitive Markets
   Palgrave Macmillan Books, Palgrave Macmillan View citations (1)

2014

10. Architecting Enterprise
    Palgrave Macmillan Books, Palgrave Macmillan View citations (1)

2013

11. Managing Social Media and Consumerism
    Palgrave Macmillan Books, Palgrave Macmillan

2012

12. Darwinian Fitness in the Global Marketplace
    Palgrave Macmillan Books, Palgrave Macmillan View citations (1)

Edited books

2021

1. Entrepreneurship and Regional Development
   Springer Books, Springer

2020

2. Innovation, Technology, and Market Ecosystems
   Springer Books, Springer View citations (2)

2019

3. Business Governance and Society
   Springer Books, Springer View citations (2)

Chapters

2022

1. Consumer Dynamics
   Springer View citations (3)
2. Epilogue: The Extent of Agility
   Springer
3. Introduction
   Springer
4. Neurobehavioral Perspectives
   Springer
5. Relationship Strategy
   Springer View citations (1)
6. Rethinking Marketing
   Springer
7. Social Media and Markets
   Springer
8. The Agile Mind-Set
   Springer

2021

9. Consumer Behavior and Cognitive Theories
   Springer View citations (7)
10. Crowd-Based Business Leadership and Strategies
    Springer View citations (2)
11. Crowd-Based Business Modeling
    Springer View citations (2)
12. Crowd-Based Service Design
    Springer View citations (2)
13. Crowdfunding
    Springer
14. Crowdsourcing
    Springer
15. Decision Space: Collective Intelligence
    Springer View citations (1)
16. Future Perspectives
    Springer
17. Technology and ‘Generation Next’ Business
    Springer View citations (3)

2020

18. Convergence of Local Enterprises with Large Corporations: Bridging Industry 4.0 Functions on Broader Business Canvass
    Springer

2019

19. Brand Audit
    Springer
20. Brand Portfolio Management
    Springer
21. Brand Positioning and Value Creation
    Springer
22. Brand-Market Risks
    Springer
23. Branding Decisions
    Springer
24. Branding Strategy
    Springer
25. Branding in Emerging Markets
    Springer View citations (1)
26. Consumer Behavior: External Factors
    Springer View citations (2)
    Also in Springer (2019) View citations (1)
27. Distribution and Promotion Strategy
    Springer
28. Managing Brands in Competitive Marketplaces
    Springer View citations (2)
29. Marketing Research
    Springer
30. New Trends in Brand Management
    Springer View citations (1)
31. Pricing Strategy
    Springer
32. Product and Brand Strategy
    Springer
33. Shifts in Business-Politics Paradigms: Exploring Lessons and Future Growth
    Springer
34. Strategic Capability and Direction
    Springer
35. Understanding Market Environment
    Springer View citations (1)

2015

36. Business Growth and Local Effects
    Palgrave Macmillan View citations (2)
37. Challenges of the Butterfly Effect
    Palgrave Macmillan
38. Chaos in Markets
    Palgrave Macmillan View citations (12)
39. Consumer Value Management
    Palgrave Macmillan View citations (65)
40. Darwinism in the Marketplace
    Palgrave Macmillan
41. Managing Market Shifts
    Palgrave Macmillan
42. Market Trend Analysis
    Palgrave Macmillan View citations (23)
43. Reasoned Action and Planned Behavior
    Palgrave Macmillan View citations (43)
44. Social Psychology of Consumers
    Palgrave Macmillan View citations (14)
45. Sustainable Marketing
    Palgrave Macmillan View citations (5)

2014

46. Consumer Marketplace
    Palgrave Macmillan
47. Disruptive Innovations and Technologies
    Palgrave Macmillan View citations (3)
48. Global Effects of Innovation and Technology
    Palgrave Macmillan View citations (1)
49. Globalization and Emerging Firms
    Palgrave Macmillan View citations (2)
50. Innovation Management
    Palgrave Macmillan View citations (2)
51. Innovations, Technology, and Economies of Scale
    Palgrave Macmillan View citations (1)
52. Organizations and Innovation
    Palgrave Macmillan View citations (486)
53. Process Innovation and Value Chain Management
    Palgrave Macmillan View citations (2)
54. Technology Diffusion and Adoption
    Palgrave Macmillan View citations (80)
55. The Entrepreneurial Mindset
    Palgrave Macmillan View citations (20)
56. The Human Factors
    Palgrave Macmillan View citations (845)
    Also in Palgrave Macmillan (2013) View citations (870)

2013

57. Communication Conflicts
    Palgrave Macmillan
58. Digital Communities
    Palgrave Macmillan
59. Globalization and Consumer Behavior
    Palgrave Macmillan View citations (1)
60. Market Communication and Grapevine
    Palgrave Macmillan
61. Shifts in Marketing Communication
    Palgrave Macmillan
62. Social Marketing
    Palgrave Macmillan View citations (1)
63. Social Media Metrics
    Palgrave Macmillan View citations (64)
64. Social Media and Consumer Insight
    Palgrave Macmillan
65. Strategic Planning with Social Media
    Palgrave Macmillan
66. Technology and Media Effectiveness
    Palgrave Macmillan View citations (1)

2012

67. Challenges Ahead
    Palgrave Macmillan View citations (3)
68. Competition Matrix
    Palgrave Macmillan
69. Competition versus Cooperation
    Palgrave Macmillan View citations (8)
70. Competitive Advantage: Analysis and Strategy
    Palgrave Macmillan View citations (5)
71. Customer-Centric Business Management
    Palgrave Macmillan View citations (2)
72. Darwinism in Business
    Palgrave Macmillan View citations (1)
73. Decision Making
    Palgrave Macmillan View citations (10)
74. Forecasting and Fudge Factors Modelling
    Palgrave Macmillan View citations (2)
75. Understanding Market Competition
    Palgrave Macmillan View citations (8)