Determinants of Shopping Behavior of Urban Consumers

Prof Rajagopal

No 2009-01-MKT, Marketing Working Papers from Tecnológico de Monterrey, Campus Ciudad de México

Abstract: This study explores the influence of geo-demographic settings of commercial centers, customer attractions in shopping malls, and route to shopping of urban shoppers. The present research analyzes retailing patterns in urban areas in reference to customer orientation strategies, product search behavior and enhancing the customer value. Interrelationship among urban retailing, marketplace ambiance, conventional shopping wisdom of customers, long-term customer services, and technology led selling processes are also addressed in the study based on empirical survey. Broadly, this study makes contributions to the existing research in urban retailing towards factors determining shopping attractions, routes to shopping, and establishing the customer-centric strategies of the firms.

Keywords: Shopping mall; multi-channel retailing; consumer behavior; customer-centric strategy; market attractiveness; customer satisfaction (search for similar items in EconPapers)
JEL-codes: D12 L81 M31 (search for similar items in EconPapers)
Date: 2009-03
New Economics Papers: this item is included in nep-cse, nep-mkt and nep-ure
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Citations: View citations in EconPapers (3)

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