Economic and Cultural Factors

Rajagopal () and Vladimir Zlatev ()
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Rajagopal: EGADE Business School
Vladimir Zlatev: Boston University

Chapter Chapter 3 in Decisions in International Trade and Logistics, 2025, pp 67-95 from Springer

Abstract: Abstract This chapter discusses macro and micro economic environment and their impact on marketing strategies, environmental analysis and opportunities, concepts of culture, analysis of culture, cultural adaptation, culture change, and cross-cultural negotiations in marketing as major economic and cultural drivers. This chapter also addresses the economic risks and opportunities and analyses the strategies for developing critical management competence by the companies in destination markets. This chapter categorically addresses the influence of macro and micro economic environment, impact on marketing strategies, environmental analysis and opportunities, concepts of culture, analysis of culture, cultural adaptation, culture change, and cross-cultural negotiations in marketing on international trade and logistics.

Keywords: Macroeconomic factors; Microeconomic factors; Industry attractiveness; Rivalry; Market competition (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-83375-5_3

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DOI: 10.1007/978-3-031-83375-5_3

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