Customer-Centric Business Management

Prof Rajagopal

Chapter 8 in Darwinian Fitness in the Global Marketplace, 2012, pp 225-252 from Palgrave Macmillan

Abstract: Abstract This chapter discusses customer-centric management strategies by retailing firms that aims at developing pro-customer strategies through better ways of communicating value propositions and delivering the complete experience to real customers. The discussion in the chapter are woven around learning about customers and experimentation with different segmentations and value propositions that are required to acquire and retain customers in a firm. Customer-retailer relationship gets closer and stronger through the effective information management at both the ends. This chapter shares information, best practices and customer support policies of retailers and manufacturers helps to develop higher quality of customer-centric retail management in the marketplace. It is emphasised in the chapter that in a more competitive situation, the retailers and manufacturers respond more favorably to the customer information sharing initiative.

Keywords: Customer Satisfaction; Price Strategy; Ethical Climate; Customer Relationship Management; Strategic Alliance (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-26833-4_8

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DOI: 10.1057/9781137268334_8

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