 Forecasting and Fudge Factors ModellingChapter 6 in Darwinian Fitness in the Global Marketplace, 2012, pp 164-190 from Palgrave Macmillan Abstract: Abstract Many experiments were carried out in the past in developing various marketing models to fit into different business situations. However, still there exists a gap in building quantitative models with academic rigour from managerial relevance. It is evident from the review of literature that though marketing modelling as emerged has a discipline over the twentieth century; marketing is considered as science in academia. This chapter discusses the forecasting and modelling techniques that support development of market-oriented competitive strategy. It has been argued that many firms develop new strategies to shift from traditional management to network orchestration by changing their focus to customer managed relationships (CMR). Such companies in transition move their orientation from company-branded products to customer-branded solutions using appropriate analytics and metrics. The companies breeding in new organisational culture follow the adaptive experimentation and prepare to meet the challenge (and change) of new mind maps. Keywords: Consumer Behaviour; Market Competition; Shopping Behaviour; Global Marketplace; Competitive Strength (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-26833-4_6 Ordering information: This item can be ordered from Access Statistics for this chapter More chapters in Palgrave Macmillan Books from Palgrave Macmillan |
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