Competitive Advantage: Analysis and Strategy

Prof Rajagopal

Chapter 3 in Darwinian Fitness in the Global Marketplace, 2012, pp 66-100 from Palgrave Macmillan

Abstract: Abstract In this chapter, the convergence of competitive strategies with value chain management of companies to gain competitive advantage is discussed in depth. Many factors determine the nature of competition, including not only rivals, but also the economics of particular industries, new entrants, the bargaining power of customers and suppliers, and the threat of substitute services or products. A strategic plan of action based on this might include positioning the company so that its capabilities provide the best defence against the competitive forces, influencing the balance of forces through strategic moves and anticipating shifts in the factors underlying competitive forces. In this process a company must understand thoroughly all the moves of the rival firms. Locales of business rivalry have to be spotted to assess their strengths. An intriguing aspect of the marketplace is that the nature of competition can change over time. It has been argued that technology, company, or product does not need to remain vulnerable to others forever. Competitive roles can be radically altered with technological advances or with the right marketing decisions.

Keywords: Competitive Advantage; Host Country; Foreign Firm; Organisational Design; Multinational Company (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations: View citations in EconPapers (5)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-26833-4_3

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137268334

DOI: 10.1057/9781137268334_3

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().