Market Research and Decision Design

Rajagopal () and Vladimir Zlatev ()
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Rajagopal: EGADE Business School
Vladimir Zlatev: Boston University

Chapter Chapter 5 in Decisions in International Trade and Logistics, 2025, pp 131-158 from Springer

Abstract: Abstract This chapter addresses methods of international market research and decision designs. The chapter also addresses the issues concerning voice of customer and critical to quality and indicates that decision makers who listen directly to dissatisfied or lapsed customers and pair those conversations with formal data develop a more visceral idea on consumer choices and designing dynamic marketing campaigns. Among other issues, the taxonomy of market research, statistical research methods, framework of international marketing research, organizational design, human resources management, and the emerging role of digital twins are also discussed in this chapter. In addition, this chapter addresses the need for logistics research in international trade and discusses the principal indicators of trade and logistics research.

Keywords: Market research; Research design; Trade and logistics research; Organizational research; Trade competitiveness (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-83375-5_5

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DOI: 10.1007/978-3-031-83375-5_5

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