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New Product Introduction and Seasonality Effect in Food Products Retailing

Prof Rajagopal

No 2007-01-MKT, Marketing Working Papers from Tecnológico de Monterrey, Campus Ciudad de México

Abstract: This study aims at measuring the effects of market demand and seasonality on new product introduction. Major factors contributing the variability of market demand and seasonality of new products have been discussed in reference to timing of introducing new products, variability of consumer preferences, retail sales and product promotion. The study is based on 243 new products in selected self-service stores in Mexico which belong to major food products sector for the reference period 2002-2006. Results of the study reveal that market demand and seasonality factors are most important for the timing of new product intro¬ductions as such conditions determine success of the new products in a given market.

Keywords: New product development; market demand; aggregate demand; seasonality; consumer preference; retailing; time spread; product launch; shopping behavior; synchronization (search for similar items in EconPapers)
JEL-codes: C51 D12 M11 M31 (search for similar items in EconPapers)
Date: 2007-03
New Economics Papers: this item is included in nep-mkt
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Citations: View citations in EconPapers (1)

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