Advanced Marketing-Mix

Prof Rajagopal

Chapter Chapter 5 in Contemporary Marketing Strategy, 2025, pp 213-262 from Springer

Abstract: Abstract This chapter discusses the advanced marketing-mix comprising various non-conventional elements that are groundbreaking for the marketing organizations in making the right marketing decision across geo-demographic consumer segments. This chapter discusses advanced marketing-mix, which consists of basic, extended functional, and design elements besides various peripheral elements supporting the marketing-mix for developing appropriate marketing strategies. The discussions in this chapter deliver core knowledge and skills for understanding decision metrics and developing suitable marketing strategies to gain competitive advantage. This chapter also discusses strategic focus (The chapter discusses strategic focus in the context of cost-time-risk [CTR], consumers-benefit-performance [CBP], minimum viable segment [MVS], innovation-technology-competitiveness [ITC], supplier-inventory-logistics [SIL], and supply-chain management [SCM].) and entry strategies for the companies, which are exploring new markets for driving business growth. This chapter discusses the case study on Colgate-Palmolive oral care mid-2020 challenges.

Keywords: Advanced marketing-mix; Basic elements; Extended functional elements; Design elements; Peripheral elements; Market entry strategies; Strategic focus in business (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/978-3-031-95921-9_5

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