Innovations, Technology, and Economies of Scale

Prof Rajagopal

Chapter 7 in Architecting Enterprise, 2014, pp 174-199 from Palgrave Macmillan

Abstract: Abstract The main goal of any consumer-centric innovation and user-oriented technology should be to manage the large differences that arise in the quality and use values of products and services. Yet firms often fail to exploit market and production discrepancies, focusing instead on the tensions between the standardization and localization of technology. It is argued in this chapter that such situations arise largely as firms fail in maintaining economies of scale, which escalates the cost of production and price. Accordingly, many companies do not survive market competition. This chapter analyzes business drivers, the complexities grid, total innovation and risk factors, factors affecting innovation, and technology adaptation in reference to economies of scale and market structure. New product development and managing consumer markets are also addressed. It is in their strategic choice that firms require some degree of prioritization toward the popular technologies and innovation framework that can help them become consumer-centric. While it is possible to work on economies of scale, companies must usually focus on building competitive advantage to remain sustainable.

Keywords: Product Line; Business Model; Host Country; Market Demand; Product Development Process (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-36678-8_7

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DOI: 10.1057/9781137366788_7

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