Crowd-Based Business Modeling

Prof Rajagopal

Chapter Chapter 3 in Crowd-Based Business Models, 2021, pp 67-98 from Springer

Abstract: Abstract Advances in the Internet-based technologies and a shift in the business philosophy of companies from market-orientation to customer orientation have caused the emergence of crowd-based business models. The attributes of crowd-based business models include integration of contributors from outside the traditional boundaries of a firm, data mining through digital peer-to-peer platforms, and the transfer of value creating activities to a crowd. This chapter discusses the evolution of crowd-based business modeling and its prospects with firms operating in emerging markets in the context of crowd-engagement in businesses and deliberates on the role of various attributes of crowd-based business models. In addition, this chapter discusses marketing strategies, value chain management, and competitive leverage of firms using collective intelligence and customer-generated content.

Date: 2021
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DOI: 10.1007/978-3-030-77083-9_3

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